While working with Celery Retail—a retailer that uplifts small-batch, primarily online and women-owned businesses by providing them space to sell in-store—I created editorial-style digital content to support campaign storytelling and collaborative promotions. I coordinated with small vendors and independent brands to lead campaigns for vendor intakes, sales-driven promotional content, and in-store events.

Designed primarily in Canva with brand copy and creative strategy lead by me, the assets combined clean layouts, thoughtful copy, and quality photos, creating product-focused visuals to communicate Celery’s women-owned values and community-driven mission. The content emphasized women’s empowerment, intentional shopping, and mutual uplift, positioning Celery as a platform that champions small businesses rather than simply selling products. Each piece was crafted to feel personable, informative, and aligned with campaign goals, helping Celery Retail build connection, trust, and visibility for both the brand and its collaborators.